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The Evolution of Social Media Strategies

The public relations function is often overlooked by Maltese companies, which regard it as the exercise of disseminating the odd press release to the media. In reality, at the core of any corporate public relations strategy, lies the necessity for an organisation to clearly communicate its values, mission and vision, to the public.

Bridging the gap between consumers and organizations is a process that begins during the research and development phases of brand creation, with the analysis of the target audience and the establishment of a mission, vision and values which resonate with it.