Free Webinar: Social media strategies for businesses

12 June 2020

Start Time: June 12, 2020 9:00 AM Malta Time (GMT +1)

End Time: June 12, 2020 11:00 AM Malta Time (GMT +1)

Location Details: Online

Audience: Marketing professionals

Program level: Introduction

Contact: Michael Mifsud, Senior Manager - People and Culture & Victoria Darmanin, Manager - People and Culture | Learning and Development

Phone: +356 2093 1000

 

Program content

This is a one-hour intensive course specifically designed to provide participants with an overview of the tools necessary to understand how to maximize the use of social media for their businesses.

 

Topics:

 - Understanding the theoretical background behind social media marketing;

-  Structuring and executing a social media marketing plan;

-  Social media key performance indicators;

 

Learning objectives

1. Understanding the use of social media in Malta

2. Plan and deliver a holistic digital strategy, tailor-made to their customers’ expectations, making use of Facebook, Instagram, LinkedIn and Twitter.

Your trainer
Fabio Giangolini Fabio is a Marketing graduate from the Sapienza University of Rome, with over fifteen years of experience in marketing, public relations and journalism. He has worked as the marketing manager of two of the biggest casinos in Malta, and as a marketing and PR consultant for international and local companies, including Facebook, ICERTIAS, and Western Union Business Solutions. Journalism is another one of Fabio’ s specializations. Some of his articles have been included in the library of the Centre for Advanced Defence Studies of the Italian Ministry of Defence. He has also worked as a local producer for BBC, NHK Japan, RAI News 24, RAI TG2, RAI3 and Avvenire, helping their foreign correspondents to research their stories.

Grant Thornton Malta
  • Fort Business Centre, Level 2
  • Triq L-Intornjatur, Zone 1
  • Central Business District
  • Birkirkara CBD1050
  • Malta
Tel: +356 2093 1000 Contact: