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This is one hour and a half intensive course is specifically designed to provide participants with an overview of the tools necessary to understand how to maximize the use of social media for their businesses.
Start Time: September 11, 2020 9:00 AM Malta Time (GMT+1)
End Time: September 11, 2020 10:30 AM Malta Time (GMT+1)
Location Details: Online. A Microsoft Teams link will be sent to you following the registration.
Audience: Marketing professionals
Program level: Intermediate
Price: Free participation
Contact: +356 2093 1810 / advance@mt.gt.com
Topics:
- Understanding the theoretical background behind social media marketing;
- Analyzing and reaching your audience;
- Structuring and executing a social media marketing plan;
- Establishing your social media key performance indicators.
Learning objectives
1. Understanding the use of social media in Malta
2. Plan and deliver a holistic digital strategy, tailor-made to the customers’ expectations, making use of Facebook, Instagram, LinkedIn and Twitter.
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A certificate of completion will be provided to all participants following the completion of the training.
Fabio Giangolini
Fabio is a Marketing graduate from the Sapienza University of Rome and has a Masters in Marketing from MELIUSform Business School of Rome. With over fifteen years of experience in marketing, public relations and journalism, he has worked as the marketing manager of two of the biggest casinos in Malta, and as a marketing and PR consultant for international and local companies, including Facebook, ICERTIAS, and Western Union Business Solutions. Journalism is another one of Fabio’ s specializations. Some of his articles have been included in the library of the Centre for Advanced Defence Studies of the Italian Ministry of Defence. He has also worked as a local producer for BBC, NHK Japan, RAI News 24, RAI TG2, RAI3 and Avvenire, helping their foreign correspondents to research their stories.
